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Blog & News / Tag: davidlarks

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Famous Frames & Target Make Going Back to School a Family Affair

Posted August 1, 2016 at 9:13pm

 

 

For this year's back-to-school campaign, Target tapped kids to steer their back-to-school production.  They did let one adult work on the project- hiring artist David Larks to create storyboards and animatics that would assist the teen directors in bringing their visions to life.

Here is a behind the scenes look at the making of the campaign: BACK TO SCHOOL

David created the art and animation for the following spots:

CAT & JACK

BACKPACK

 

“Kids and families are incredibly important to Target, and just as parents recognize the potential in their kids, Target does too,” said Jeff Jones, chief marketing officer, Target. “We were inspired to work even more closely with kids after seeing the difference they made in the development of our new Cat & Jack and Pillowfort lines. Now, we're taking things a step further, allowing kids to put their mark on Target’s community giving and marketing campaign for the back-to-school season. Both are not only inspired by kids, but completely created by kids. Kids didn’t just help with our school-bound efforts, they led them! Take our TV commercials for example: three kid directors oversaw the production, seven kid writers put the stories together, kid illustrators brought the sets to life and a group of girls from the band L2M performed all the music. Simply put, the kids ran the show." Take a peek at what went on behind the scenes of the first totally kid-driven marketing campaign. 

 

 

 

David Larks and family are proof of the saying ‘the apple doesn’t fall far from the tree’.  Upon learning that Target's campaign was run by teens, David’s daughter, Cambria Larks 15, an aspiring fashion designer, was hired as a stylist. She was tasked with picking out the outfits for the shoot along with making sure there was continuity with the on camera wardrobe.  Cambria had previously appeared on Project Runway Threads as a Jr. Fashion Designer when she was only 13 years old.  Next week Cambria, along with a few other kids involved are being flown to NY to appear on the Today Show, which will air 8/6! 

Watch the Today Show feature HERE

See some of Cambria's work below.

 

 

 

 

Storyboards from The Golden Globes 2016

Posted January 11, 2016 at 10:16pm
 

Famous Frames exclusive roster of artists service a variety of clients in the entertainment industry. From layouts for photo shoots, concept illustration for print and on-­air marketing to event renderings and of course, what we are famous for traditional shootingboards for movies and television. Highlighting some of the 2016 Golden Globe Award nominees, we capture the broad spectrum of contributions our artists make in these critically acclaimed projects.

With 2 nominations for best television series ­- musical or comedy & best performances by an actress in a television series musical or comedy we have HBO’s VEEP. Famous Frames artist David Larks was called on to concept key art frames for the network to be used for promotion of the show.

David Lark's key art frames for VEEP:

In the Best Original Song Category, “Love Me Like You Do” from Fifty Shades of Grey, film storyboard artist Vincent Lucido worked closely with the director to evoke the heat between the lead characters.

Vincent Lucido's sequence from Fifty Shades of Grey:

Additionally Famous Frames artists Darek Gogol and Collin Grant helped storyboard Fast & Furious 7 which was also up for a best song nod with “See you again”.

Darek Gogol's storyboards for Fast & Furious 7:

Collin Grant's storyboards for Fast & Furios 7

The Hateful Eight nominated for Best Screenplay as well as grabbing the win for best original score, had artist Shari Wickstrom paired with a top entertainment marketing company to deliver a variety of sketches that would be turned into posters for the film.

Shari Wickstom's poster art for The Hateful Eight:

Orange Is the New Black was nominated for Best Television series­- musical or comedy. Prior to Orange Is the New Black season 3 premiere, Netflix announced “OrangeCon,” the invitation ­only event in which fans could meet the dramedy’s cast members, hear panel discussions and more. Famous Frames artist Peter Vu created experiential renderings for the New York City premiere event.

Peter Vu's experiential designs:

Shootingboards by Mercer Boffey were brought to life for American Crime, nominated for Best Limited Series or Motion Picture Made for Television. Mercer worked with ABC to illustrate a difficult scene for one of the main characters (Alonzo).  Mercer also drew a sequence of storyboards for the character “Barb” for which actress Felicity Huffman was nominated as best actress.

Mercer Boffey's American Crime storyboard:

Artist Mercer Boffey also worked on FOX’s Scream Queens with best actress nominee Jamie Lee Curtis, and How To get Away With Murder which honored Viola Davis with a best actress nomination.

Scream Queens storyboards by Mercer Boffey:

How To Get Away with Murder storyboards by Mercer Boffey:

Another Best Performance by an Actress In A Television Series ­Drama nominee was Eva Green for her role as Vanessa in Show Times Penny Dreadful Famous Frames Artist Mike Deweese created these dreamy mood boards for the show.

Mood boards by Mike MeWeese for Penny Dreadful:

These nominees are only the tip of the iceberg when it comes to the work that Famous Frames artists create for the entertainment industry. To view more work take a look at our Famous Work and the Film and Television categories.

Famous Frames Artists Help to Bring Target's Epic Holiday Campaign to Life

Posted November 18, 2015 at 9:12pm
 

Target and 72andSunny take us all on a "Holiday Odyssey," with a magical campaign incorporating TV spots and an on-line children’s storybook narrated by actor Neil Patrick Harris.

Famous Frames artists David Larks, Denice Au, Lidat Truong, and Micah Brenner were enlisted by 72andSunny for preliminary storyboards and design development for the children’s book and the five TV spots which will be released throughout the holiday season.  The Famous Frames artists had a blast bringing Minions, Lego people, Ninja Turtles, Barbie and Elmo to life.

In addition, Famous Frames artist Doug Brode worked on the production side with Interrogate and Method Studios storyboarding out director Misko Iho’s vision. 

The Holiday Odyssey, A Free Digital Storybook

Storybook art by Lidat Truong and Denice Au:


Target Holiday Commercial 2015: Chapter 1 - The Journey Begins

Storyboards by David Larks and Lidat Truong:


Target Holiday Commercial 2015: Chapter 2 - Pirate Shipping

Storyboards by Micah Brenner and David Larks:


Target Holiday Commercial 2015: Chapter 3 - Cornucopia

Storyboards by David Larks:

Production boards by Doug Brode:

 

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