Here is a fun behind the scenes look at the advertising and production art that led to these great spots featured during the 2016 Super Bowl- Enjoy!
In this first spot, Famous Frames storyboard artist Shane Carrington worked with Smuggler on ‘The Party’ for Amazon Echo.
Amazon Echo 'The Party' / Client: Smuggler / Artist: Shane Carrington
In this hit spot, artist Philippe Collot drew storyboards featuring Amy Schumer and Seth Rogen for Caviar’s ‘The Bud Light Party’.
Bud Light 'The Bud Light Party' / Client: Caviar / Artist: Philippe Collot
In this beautiful Acura NSX spot ‘What He Said,’ Philippe Collot shows his skill with great concept art and storyboards for a WHITELABEL product.
Acura NSX 'What He Said' / Client: aWHITELABEL / Artist: Philippe Collot
A big crowd pleaser is this ‘Bounty of Earth’ spot that Victor Gatmaitan worked on for Avocados From Mexico with GSD&M.
Avocados From Mexico 'Bounty of Earth' / Client: GSD&M Austin / Artist: Victor Gatmaitan
A star in the comic book world- Sean Chen showed off his skills for this ‘Mini Marvel’ Coke spot for Wieden & Kennedy.
Coca Cola 'Mini Marvel' / Client: Wieden & Kennedy Portland / Artist: Sean Chen
For this adorable Hyundai Elantra spot ‘The Chase,’ Hugo Dipietro created these boards for InnOcean.
Hyundai 'The Chase' / Client: InnOcean / Artist: Hugo Dipietro
Kevin Hart comically stalked his daughter’s date in this Hyundai Genesis spot boarded by Philippe Collot.
Hyundai 'First Date' / Client: InnOcean / Artist: Philippe Collot
Storyboard Artist Lidat Truong worked with Omelet to create these Pokemon ‘Train On’ boards.
Pokemon 'Train On' / Client: Omelet Los Angeles / Artist: Lidat Truong
For this funny Squarespace campaign, Doug Brode worked with Caviar on ‘Real Talk with Key & Peele’.
Squarespace 'Real Talk with Key & Peele' / Client: Caviar / Artist: Doug Brode
Philippe Collot also worked on this Honda spot ‘A New Truck to Love’ for RPA.
Honda Ridgeline 'A New Truck to Love' / Client: RPA Los Angeles / Artist: Philippe Collot
Artists Alessandra Divizia and Peter Vu worked with RSA and 3AM on this LG ‘Man from the Future’ spot.