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Indie-pop band Young Rising Sons paired with Famous Frames to create a unique and customized roll out for their new single “Undefeatable.”

Rob Gross, Marketing Director at Interscope Records contacted Famous Frames and proposed the outside-of- the-box marketing campaign that would hire 3 artists and pair each artist with a band member.  Once the band and the label agreed that Doug Brode, Drew Pierce and Evan Yarbrough were right for the assignment, they jumped right in.  The artists were given a storyline for each band member and created 20 rough sketches to illustrate the narrative of the song.  After going over the designs with the band and the team from Interscope, the artists polished up the work and it was ready to be rolled out.  The band then unveiled a still for each member on social media, 1 per day (3 members, 20 days) to tell the story of “Undefeatable.”

Each band member was paired with an artist:

Andy with Evan

Julian with Drew

Steve with Doug

 Evan Yarbrough

Drew Peirce

Doug Brode

“When we became involved in this project,” says Famous Frames agent Pamela Gross, “ I knew it would be crucial to have artists that were self directed take on this job.”   When asked to comment on his experience Evan said “I worked in the music industry for almost a decade, so it was fun to get creative with a band again. Their ideas and conceptual input differs vastly from film and TV people, which makes for a refreshing change of pace. Also, Andy was hilarious and easy to work with, hopefully we’ll be having a beer next time they’re in town.” Additionally, Drew said "It was a blast working with fellow artists from a completely different discipline. They were so enthusiastic to collaborate and come up with something special. Their positive energy was contagious."

Check out the rest of Evan, Drew and Doug's work and keep up with Young Rising Sons on their Instagram and Facebook.

EVEN IN THIS AGE OF DIGITAL DOMINATION - IT STILL ALL STARTS WITH THE ART! Famous Frames artists proved this with integral preliminary contributions.  Here is a small sampling of some of the art that the Famous Frames artists contributed at this years 2015 E3 Convention. 

Famous Frames Art at E3 

One of the highlights of E3 Nintendo’s E3 Digital Event presentation started with puppet versions of Shigeru Miyamoto, Satoru Iwata and Reggie Fils-Aime doing a Tarantino walk to the stage, then transforming into delightfully fuzzy Star Fox characters. These puppets looked incredible because the Nintendo Muppets were actually built by the Jim Henson Company, and the intro was directed by Jim Henson’s son, Brian Henson. Famous frames artist Drew Pierce worked very closely with the Henson team to bring this vision to life.

Nintendo Digital Event - E3 2015

On Sept. 15, 2015, when the third expansion, The Taken King, will be released. At E3, the first slice of the expansion's new campaign was played.  

Artists Micah Brenner and Drew Pierce worked with Bungie to create the stunning art fans of the Destiny franchise are accustom to seeing.

Micah Brenner's storyboards for The Taken King

Jeremiah Wallis worked on to promotions for Ubisoft’s Rainbow Six Siege, and this time it will have a few new game modes to play with instead of simply “kill everyone.”  Hooray for that!

Jeremiah Wallis storyboards a promotional campaign for Rainbow Six Siege

Category: Video Games